Mike Rowe Is Ready to Hit the Dirt with Caterpillar® Customers and Dealers

August 18, 2010 at 3:31 PMRing Power

The Dirty Jobs creator and star is teaming with the company to showcase Caterpillar Customers, Dealers and Employees.

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Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines, has announced that it is partnering with Mike Rowe, the creator and star of the Discovery Channel’s Dirty Jobs and founder of mikeroweWORKS.com. With Mike’s dedication to the trades and Caterpillar’s commitment to its customers, the two have joined forces to highlight the important and essential work Caterpillar customers perform everyday.

Rowe will be spending time with Caterpillar customers and dealers to get a real world perspective on their jobs and how the two partner to be successful. These encounters will be featured on cat.com and at Cat Dealerships across the country and will be used to demonstrate the solutions that Cat Dealers provide their customers throughout the lifecycle of their equipment, highlighting their superior parts and service support.


“When hard work is being performed and progress is being made, Mike wants to be in the thick of it, so teaming with him is an absolute perfect fit,” said Denny Vosberg, Caterpillar Parts and Service Support Manager. “Our dealer personnel are the best in the world and have been supporting our customers with their critical work for generations. Now is the time to shine a light on it and Mike is going to help us with that.”

Rowe, who calls himself a perpetual apprentice, has performed more than 300 jobs in locations around the country via his show, Dirty Jobs, which is currently one of the Discovery Channel’s most popular programs. Mike is also the creator of mikeroweWORKS.com, a website dedicated to and for people in the trades to meet, discuss relevant topics and learn what is the latest in the industry. He says his partnership with Caterpillar was “inevitable” because the two share the same work philosophy.

“I see Cat equipment and the hard working people operating it around the world, building and creating infrastructure,” said Rowe. “I’m excited to go beyond the machine and talk with the people who are actually making it happen.”

Click to learn all about Mike Rowe, Caterpillar and Ring Power Corporation.

From paving contractors throughout the state to the forests of Northwest Florida to the mines in central Florida, Ring Power is there supporting Florida's contractors and tradesmen with quality Cat parts and dependable service for their heavy equipment, both large and small. Ring Power is North and Central Florida's Caterpillar dealer and headquartered in St. Augustine, Florida. We provide contractors in Brooksville, Daytona, Gainesville, Jacksonville, Lake City, Lakeland, Ocala, Orlando, Palm Bay, Perry, Sarasota, Tallahassee, Tampa and Tarpon Springs with parts and service for all types of heavy equipment and construction equipment.

About mikeroweWORKS
mikeroweWORKS is a PR campaign for hard work and skilled labor. Its purpose is to call attention to the growing skills gap in the trades while providing a comprehensive resource for anyone looking to investigate a career in those vocations, as well as focus the country on the very real issues facing our trade workers and farmers. In addition to the trade resource center, Mike has established the mikeroweWORKS Foundation to help fund scholarship programs and other initiatives that reinvigorate Trade School enrollments and industrial arts programs around the country.
 

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Goodwin Brothers Construction: Keeping It All in the Family

January 11, 2010 at 10:30 AMRing Power
Godwin Brothers Construction
Goodwin Brothers Construction, located in Brooksville, Fla., specializes in site preparation, mining operations, underground utility and excavation work, and—recently—land surveying. The company also owns a fleet of dump trucks to haul quarry loads to processing centers and reclaimed asphalt to recycling plants. Daniel "Boone" Goodwin, the man behind the company, has relied on superior time management skills and Cat® construction equipment to build a solid reputation for quality work ever since he founded the company in 1987.

Goodwin grew up in what is now called Wesley Chapel, Fla. back when about a dozen families lived within a five-mile radius, and began his career in construction in 1966 as a dozer operator for a Lakeland-based company. After 10 years with this company, Goodwin tried relocating to North Carolina but soon realized his dislike of cold weather and snow. Upon his return to Florida a year later, Goodwin took charge of a subcontracting company in the Brooksville area that specialized in stripping overburden. By the mid-eighties Goodwin was doing mining work all over the state from Newberry to Ft. Pierce. Then, during a slow point in 1985, he took advantage of an option to buy out his partner and incorporated Goodwin Brothers Construction two years later.

As Goodwin continued to grow the company and adapt to customer’s demands for underground utility and excavation work, Goodwin Brothers continued to expand and upgrade its operational facilities: from residential offices, to a pole-barn on agricultural land, to its present location just across the street from Ring Power’s Brooksville branch on Ponce de Leon Boulevard, where it has remained for the past 12 years.

Goodwin’s foresight and self-confidence are evident in the name he chose for his company, which he figured would spare his sons the trouble of having to change the name after he retired. And he was right. Each of the four Goodwin brothers now manages a different aspect of the family business. Daniel handles the estimates, orders the materials and oversees the day-to-day operations. Eddie oversees the underground utility, site prep and paving projects. David is in charge of the company’s mining projects and Michael and the mechanics keep the company’s entire fleet of equipment and trucks running smoothly. This delegation of responsibilities leaves Goodwin free to enjoy his preferred duty on the job site: operating equipment—especially the paver.

Goodwin firmly believes he owes his success to the community that has provided him and his company so many opportunities from the beginning, and he gives back whenever he can. Sometimes by sponsoring little league teams, sometimes by bidding high and often on livestock at the county fair (and giving the bulk of the meat to employees and friends!) Known as a man who still values a handshake, Goodwin is held in high esteem by those with whom his company does business. He lets his company’s reputation speak for itself.

"That’s the way you do business; that’s the way I do business. If I tell somebody I’m going to do something, that’s the way it is," said Goodwin. "People that see us working on one job…see the name on the equipment, and want us to come work on another."

Goodwin has been a Ring Power customer for three decades, since the Rozier days. He still keeps an eye out for new machines that offer ease of use and superior productivity. As a result, he has amassed a broad variety of equipment over theGoodwin Brothers Construction years, allowing his company to meet whatever challenges they face. His inventory of equipment includes off-road trucks, a 400-series backhoe, a 330 and a 345 excavator, various D3, D5, D6, and D8 tractors, a 950H and a 980 wheel loader and a 12H motor grader. Goodwin also recently purchased an AP600 paver to replace an AP800 because he preferred the extended screed for parking lot work; and a 12M because the company needed a second motor grader.

Recognizing that a good name and the respect of your clients and community comes first may not be a new idea, but the commitment to the ideal is something Goodwin Brothers Construction strives to maintain in daily operations. While Goodwin may someday step down, his long-term planning will allow his sons to carry on with the company’s goals—and they won’t even have to change the name on the sign out front.

Goodwin Brothers Construction can be reached at 352.796.0149 or goodwinbrosconst@yahoo.com.